Challenge & Process
The project was pitched by LixQ, a company working to improve the way students read their study material. Our challenge was to investigate and identify issues that students face and create a solution that will address those problems and at the same time support the LixQ's business objectives.
To get an initial understanding of the problem space, we conducted observations, Time Machine exercise, and SWAP. We started with an observation sprint, which focuses on documenting study artefacts and behaviour of BAAA students. The Time Machine serves to provide a contextual map to inform the initial phase of a research project (Pinheiro, 2014). Based on the findings in these initial activities along with our own immediate ideas, we used the SWAP exercise to generate a series of co-created proposals, which could solve the challenge at hand. The SWAP is a powerful tool to collaboratively brainstorm ideas and solutions for a given problem (Pinheiro, 2014).